Alexa Dayn

Graphic Design

Booklets and Branding

Multi-page pieces including booklets, a couple presentations, CD artwork, and a 300 page encyclopedia

Soho Dolls

I had an awesome, super knowledgeable, kind of eccentric typography teacher a few years ago with an unconventional but effective way of imparting a great understanding of design and type. He got people to go out of their comfort zones aesthetically speaking, and all of his students including myself became better designers because of it. I had never created CD artwork before, nor had I ever worked with this kind of subject matter or aesthetic, so this piece was pretty far outside my comfort zone — but I’m proud of it!

Psychology of Phoebe Buffay

This psychology presentation was born literally the night before my last day of college classes and subsequent portfolio show, and I never would have finished it (much less started) had someone awesome not given me my first Red Bull. Oblivious at the time to how unhealthy energy drinks actually are, I downed it and spent the next few hours cranking this out. I ended up having a lot of fun with the design — although admittedly, I’m more proud of my stellar procrastination effort than the presentation itself. 😂

Acid and Ampersands

Back in the day I was really into psychedelic music, art, and culture from the ’60s and ’70s. Posters from those decades had very distinctive typography, which I realized I had been unknowingly emulating ever since I could hold a pencil and started drawing bubble letters, and I found myself inspired to create this booklet.

OH2: Sierra College Open House

The community college I went to for a while puts on this big annual show for graphic design and photography students to showcase their work, both for potential employers and proud family members. Each year the faculty would choose a student to design the branding and collateral materials, and in 2014 they chose this kind of celebratory firework theme that I came up with. 🎉

Far From the Tree

One of the first classes I took for my bachelor’s degree was this class on interface design, where we were to design the user interface and experience for a hypothetical museum web site. I was a lot more Apple-obsessed at that point, so I chose to work with a museum full of vintage Apple products. This booklet is the finished design spec that I submitted.

Digital Typography

Miscellaneous, artistic, loosely-structured pieces from typography classes and personal experimentation

Mostly Posters

Mainly single-page posters, with some experimental stuff thrown in

People and Culture Days

Inspired by the idea that we’re all connected like individual puzzle pieces making up a larger whole, I created this poster for a 2-day event that Sierra College used to hold each year called People and Culture Days. If I were to do it again I’d probably make it a little less symmetrical, but I always liked this piece!

Milton Glaser Interpretation

This is my artistic interpretation of Milton Glaser's iconic Bob Dylan poster using my own face, typography preferences, and colorful swirly vector artwork.

Mirrored Heart

A few years ago I took a picture of this interesting spiral bookend, duplicated and flipped it, and changed the coloring to be a little more trippy and purple. It was only after I had done all this that I realized it resembled a heart, after some people commented on it, and of course I totally played it off like that had been my plan the whole time. 😂 Although now I will happily admit that the final heart shape was a total fluke!

Public Service Announcement

For a class on visual communication, one of the assignments was to create a PSA for any topic of our choice. I’m not exactly sure how I ended up with this subject matter, but I still get kind of a kick out of this poster.

Cupcake Revolution

For a publication design class we were set the task of creating a two-page magazine spread for a fictitious article on how the cupcake industry is adapting to a changing economic landscape. Is there even a cupcake industry? 🤷🏻‍♀️

Propaganda

This poster was for a super introductory class on graphic design. I forget if the assignment was supposed to be for a serious propaganda piece or a comedic take on one, but clearly I chose the latter! Dwight Schrute’s fantastic facial expressions make for really great TV, memes, and Photoshop projects.

Diptych

The goal here was to place two totally different objects side by side that shared a similar overall structure, so I took pictures of a sliced orange and the wheel of a bike. Incidentally, removing the background from between the spokes of the bike wheel was a feat! Photoshop makes that kind of thing easier now, but back then it definitely was an exercise in patience. 😇

Trippy Clock

A few years ago I found myself motivated to create this trippy, bizarre clock. Time is infinite and elastic (and an illusion ultimately, though I didn’t understand that then), so I made the clock in the shape of an infinity symbol, with a kind of trippy and curvy overall appearance. I also made a version with Kryptonian characters instead of numbers. (Can you tell what time it is?) 😉